Shoppy the rabbit was a concept that was imagined for the month of April to help with the participation of the members of the Fortuna Downtown Business Association. Trying to make a month-long event/campaign that anyone could participate in, by showing off their store online and sharing either some news about what's going on in their business or just popping by and saying hello. I had been thinking about this for a while, and originally wanted to do it the year prior but had